Is a fancy boutique offering delicious confectioneries made of high quality selected ingredients , and served in innovative ways. The founder of Le Notre is chef Gaston Lenore who made sure that quality and taste are always delivered in his confectioneries throughout the time.
BRAND IDENTITY, POSITIONING, AND PROMISES
Defining the three W’s (Who are you? What are you doing? Why are you doing it) gives us the basics of the brand’s purpose, value and belief. Focusing on what makes you different is very crucial. This way you will know your strengths and build your reputation upon that. Also identifying your target market, understanding who are your competitors, and having an idea about what the market holds like income, population,etc will help you be on the right track regarding the concept, design, and pricing of the items.